Strategy and Messaging, How to stay connected with your ideal client.

We are living in uncertain times and everyone is feeling that. The number one question that couples will be asking themselves as they scroll through Instagram and flip through magazine pages while on quarantine… Will this vendor still be in business when this is over?

Couples are still getting engaged and they will be getting married, so how do you assure them that you’ve got what it takes to weather this storm? Below we’ve outlined four points to consider when planning your messaging.

No. 1 Target Audience

The first aspect to consider when planning your strategy is defining your target audience. Is your ideal client local, destination, luxury? When targeting an individual you need to think about their age, what type of wedding are they having and their budget. The wedding industry is full of blogs and publications whose readers/ followers will be your ideal customer, so it is important to be familiar with which ones match with your brand and connect.

No. 2 Trends

New trends are frequently being introduced in the wedding industry, so it’s important you keep up-to-date with developments and position yourself as an expert in your field. Whether it’s a new venue or the most popular honeymoon destination, writers will be looking for information and insight from industry insiders. Furthermore, if your business is setting new trends then make it known.

No. 3 Imagery

The first thing couples will look for when engaging with your brand will be how you represent yourself through beautiful imagery. An image can draw people towards you, so it’s very important to have images that represent the client you aim to work with, either through previous weddings that have used your services or projects you have collaborated on. 

No. 4 Engagement

Create excitement and engagement with couples that you are already servicing. This will show potential new clients that you are still working and have the capability to continue after the storm passes.

Many opportunities are out there to promote your wedding business, especially now as people have more time for connecting. Planning your strategy and messaging is the best way to stand out in this competitive market.