Recent Work... Soiree Floral Design

I recently had the honor of working with one of my favorite wedding pros, Soiree Floral Design, on their rebrand and website update and it was soooo much fun.

We worked on this project is phases and began with new branding. I reached out to a few designers and landed on working with a former colleague, Katie, on the redesign. For my part, I managed all the client communication and direction allowing Soiree to keep on doing what they do… make pretty things. Below you’ll see the new and old logo. The directions included losing the script typeface and giving them a more timeless feel. For their color story, we wanted to maintain a piece of the original brand so updated their pink to a softer creamy version and added green. The green signifies nature, growth and prosperity, while the pink brings creativity, passion and balance.

After nailing down the new brand with Katie we moved on to updating their website. This process included image selection, layout, and navigation direction, and SEO friendly website copy. One of the elements that was important for Soiree to include was the “inspiration” page, they wanted their potential clients to be able to view specific elements of their work without having to scroll through wedding galleries. I love the way this all came together and would love to hear your thought below.